Website Design: There service is designed to mass produce websites for YP’s clients—design and content are secondary aspects. Design features and functionality as well as overall user friendliness are sacrificed for the ease of duplicating the templates. It is essential to understand that the mass production of these websites leads to the inability to customize the design to suit your individual needs.

 

Content: With respect to content, it is important to note that such websites primarily do not allow for much content to be uploaded. Moreover, such websites sometimes make it difficult to update your content regularly. Under these circumstances, it is obvious that search engine optimization, especially under the newer rules governing SEO, is sadly lacking. Moreover, the limitations with respect to coding and the ineffectiveness of the overall design add to the lack of appeal of such websites to various search engines, making it an ineffective way to promote your business.

 

Rate of Conversion: With an unappealing design and layout, it is difficult for many such websites to attract and retain visitors. While traffic entering such websites is usually minimal and the rate of conversion of idle traffic into loyal customers is even lower. Given the same reasons, it is often hard to measure ROI (Return on Investment) of such websites.

 

Inability to include Social Media Marketing: Social sharing through popular sites like Facebook, Twitter, LinkedIn and others are great ways to market or promote your business website and your social media profiles. However, according to experts, it is not possible to use these methods to market your yellow pages website.

 

Poor Customer Support: Customer support is the best way to retain customers and convert them into loyalists. While customer support can be actively extended through a self owned website, it is difficult and nearly impossible to do so with a yellow pages website. Lack of active communication with customers can result in loss of business.